There are a number of advantages to purchasing leads on the phone rather than in person. Perhaps one of the most obvious advantages is that leads can be targeted more effectively. Whereas the mailing list can be out of date and inaccurate, the phone list can be up-to-date and accurate, and it is always convenient.
But there are also some less obvious advantages to mailing targeted leads rather than telemarketing. First of all, with email campaigns you get real-time information about the prospects. You know exactly what they are looking for, when they are looking for it, what they are seeking from your product or service and whether they are a good fit for your business. This kind of targeted information helps you develop an accurate opt-in profile that can increase your conversions.
Another advantage to using mail to buy leads online is that the prospect has gone through the sales process before. With the telephone sales process, prospects often have to sign up for a free report, take their credit card information to a sales rep and then wait for a response that may never arrive. This can create a sense of urgency that might make the prospect put off buying from you. With email campaigns, the prospect simply responds to an email that has been sent by your marketing manager and is done.
One of the best advantages to buying leads online is that you can use your social media websites, Facebook and Twitter, as well as your blogs, to promote your products and services. You can also build your brand reputation on these sites and build trust with your potential customers. With this type of advertising, your message goes directly to the people who are most likely to buy your product or service. Your sales team does not have to chase potential customers away from social media sites and blogs by sending them to your website.
When you buy leads online, you can reduce the costs to you. The cost to create your own marketing list and train your employees to use your email marketing list is much less than the expense you would incur to hire an outside marketing firm to do the same thing. This advantage is especially true if your business does not yet have a strong brand reputation.
Your business can achieve success by using a combination of online lead generation techniques. You can use email to buy leads online, but you should also consider setting up webinars with a network of prospects and a professional presenter. When you make your presentation, be sure to answer any questions your prospects may have. By providing prospects with the answers to their questions, you will help them to feel comfortable with you and your company and this can translate into more sales.