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Social media for music promotion

by Levi

Social media presence is essential for every artist. If you think that you will get by just making great tracks, unfortunately, you are wrong. It’s important to connect with your fans, keep them updated on what is going on in your life, and engage with them in a conversation. Investing your time and energy in social media is important because it will help you get true supporters who will stay with you for a long time. Many artists who create beautiful music get stuck because they simply don’t know how to promote themselves. In this article, by http://ekmixmaster.com, we will talk about tips that will help you promote yourself on social media.

Have a plan

Promoting is easier than you think. You have to come up with a plan. Do some research about different marketing strategies and think about what platform you can use to promote your music.

Be consistent

To make it easier for your fans to find you, keep your name the same on every platform. And be consistent with your vibe and style. It is important to attract the right audience that likes the type of music you make. So we suggest that you think about how you want to come across to your audience. Stay true to that. It is also important to be consistent with posting. Find a good balance between too much and not enough. You don’t want to annoy the hell out of your followers by posting ten posts a day. On the other hand, if you don’t post enough, some of your fans may get bored and lose their interest, so find the middle ground.

Choose your platform

All social media platforms work according to different algorithms, and it is hard to develop all of them at once. Choose the one you feel most comfortable with and promote your songs there. Educate yourself on promotional strategies specific to this platform. After you feel like you’ve got the hang of it, you can try out other platforms. But it’s better to focus all your undivided attention on one platform at first.

Build anticipation

If you are having an album, song, or mv coming out, plan your marketing campaign to build up suspense. You can start dropping teasers a month in advance to let everybody know that something is coming. It also gives some time for the information to spread across your fan base.

Plan your posts

Being an artist or a music producer is hard enough. There are tons of things you have to do and sometimes it is hard to keep up with your social media profile. A good solution is to automate your publications. This way you can make time on the weekend dedicated to writing posts, and during weekdays you can focus on the art without worrying about posting on social media.

Be genuine

If you want to build meaningful connections with your fans, you have to be yourself. Be honest with them, as they feel when you are not authentic. Nothing put off more than fake personality. It is normal if someone doesn’t like you, you are not a piece of cake to be liked by everybody. These people will just pass by, but the ones that relate to you will stay for a long time, so don’t try to please everybody.

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