If you are even remotely familiar with search engine optimization, then you must know that link building is one of the most important aspects of it. Overall, link building is done in two ways: manual link building and natural link building. Most professional link building services promote natural link building rather than its counterpart. However, there are some advantages that manual link building has over natural ones. So, should you go for manual link building or grind for natural link building as recommended by professionals? This is a comprehensive guide that will help you decide whether manual link building is still relevant or not.
What is manual link building?
Before figuring out if it is actually useful, we need to understand what manual link building really is? Link building on paper is really simple; it just means a link from one website to the other. When you are doing search engine optimization, these kinds of links help your website achieve a better ranking. The more backlinks other websites have to your websites, the more Google will think that your content is relevant to the keywords, and hence, it will provide a better ranking for your page.
Manual linking essentially is reaching to owners of websites or famous bloggers and asking them for a backlink in their content to our page. A backlink is a link from one website to another that is from their content to ours. Here is an article by Outreachbee.com: Build backlinks smart way | What are the best ways to earn and build?, which explains backlinks and how you should be dealing with them. Manual linking is done to increase the number of links back to your websites. As famous websites and well-built blogs have high traffic, it in turn increases the traffic on your website and that is what you want.
Manual linking did work wonders in the early stages of digital marketing. As Google didn’t have anything to differentiate between a natural link and a manual link, most famous websites paid their way to the top. However, this is not the case nowadays, Google has adopted new strategies and algorithms to easily spot out paid links. Paid links are not given much heed as compared to natural ones, which raises the question of why manual link building is still being used?
Why is manual link building important?
Links are still the driving force of any search engine optimization campaign. Links are what make a difference if your rank will be higher or at the bottom of the hole. SEO and link-building services focus a lot on link building as it is getting harder and harder to get links online. Trends in Google’s search engine optimization change daily. So, a strategy that was working great a month ago could be spammy or irrelevant if you use it now.
Google has an attribute that allows links to differentiate between natural and unnatural. The attribute “rel=nofollow”, when added to a link, tells Google that this link is not supposed to pass through Page ranking to the target URL. In conclusion, Google understands that the website doesn’t trust the target link and hence, shouldn’t help it get better rankings.
Sites use this attribute so that people can’t spam links on their websites. Forum posts, blog comments, guest book comments, etc., websites generally used this attribute as they had people interacting in comments and spamming links to websites that couldn’t be verified. With manual linking, you can control this attribute and essentially offer websites to instead place a “follow” attribute for better page ranking. Google has now changed how the system works and introduced more attributes to make it a lot better.
The new attributes
Since 2019 the “rel=nofollow” attribute has been modified and two more attributes, namely: rel=”sponsored” and rel=”ugc” have been added. The rel=”sponsored” attribute provides Google the information that this link was placed because it was paid for and is not a natural link. This attribute is used for advertisement purposes. While, the rel=”ugc” is mostly used by webmasters who manage forums and such.
Now, Google is able to differentiate between links much more easily. They also give SEO strategists to manage how they want to play with links accordingly. You may think that nofollow links are what you should be avoiding, and any other attribute added with the link is generally fine. However, if you are getting a link on a very famous and successful website with huge traffic, then even a nofollow link might work wonders for you. It may not help you earn page rank, but it can surely increase the number of potential customers on your website.
Manual linking lets you control when and in which way your links will be built. You can control the pace much better as compared to natural link building, and you can easily predict and change your strategy if something doesn’t work out. Manual link building is still relevant, and if you are trying SEO for your website, then you should give it a thought.
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