Search engine optimization is the latest trend for websites now. Various businesses strive to improve their reach and appearance on popular search engines like Google and Yahoo. While some hire professional SEO companies, others prefer doing it personally. The former is beneficial than doing it yourself. Why? Read on!
- Hiring professional SEO servicesprovide guaranteed and genuine results. Moreover, these are sure to last for a considerable time due to the organic techniques.
- Professional SEOs have prior experience and are aware of the appropriate ways for everything related to your website. So, you can expect high-quality results all the time.
- SEO companies allow their clients to monitor their progress. Moreover, they use acceptable and effective techniques to improve your rank.
Well, the list goes on. The only glitch here is not choosing the right SEO services for your websites. Various companies provide the necessary search engine optimization you are looking for. But how do you know if the results are worthy? That brings us to the types of SEOs and the techniques they use.
1. Types of SEOs:
The following are the common SEO trends in the market. Have a look-
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White Hat
As the name suggests, white hat SEO techniques abide by search engine requirements. Companies following this method use techniques like keyword research, on-page content, etc., to develop visibility. Every method leads to positive and long-lasting results for your website.
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Black Hat
Contrary to the white hat techniques are the black hat SEOs. Most companies use shortcuts like plagiarism, irrelevant information, link spamming, etc., to achieve immediate results. However, these don’t last long and land you in big trouble in the worst cases.
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Gray Hat
These techniques are a mix of black and white SEOs. There is no harm in using these, and there is no good either. You are sure to not land in trouble but, these techniques wouldn’t give you the progress and reach your website needs.
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Negative
Some companies try defaming their rivals instead of improving their business. They use SEO techniques like negative reviews, website hacking, and posting misinformation, etc., to ruin their competitors’ reputations. Here, such companies imbibe gray and black SEO techniques on their opponents to improve their ranks.
2. SEO Techniques:
These are the common types of SEO services we can find on the internet. Now let’s understand the techniques.
On-Site – here, the SEO companies focus on improving your website content. They use techniques like improving the interface, relevant keyword usage, etc., to meet the search engine requirements.
Off-Page – here, SEOs focus on your visibility and reach. Techniques like social media promotion, link building, etc., help improve the reach.
Technical – these techniques work on improving the user experience. SEOs focus on your website speed, interface, etc., to ease usage.
Voice Search – SEOs work towards improving your content to present them through voice recognition. Using potential keywords, bulleted lists, slang, etc., help search engines to pull your content when your customers use voice recognition devices.
Ensure that the services from your professional SEO company are genuine and worthy by using these techniques.
