Most sellers believe that keywords are used to describe their products and services accurately. However, they also describe thousands of other companies’ products. So, the competition for these keywords is too high, making it difficult to optimize them to get positive results.
Therefore, you need to identify longer, more specific keywords with a clearer purpose. These are called “Long-tail keywords.”
Today, we’ll discuss what makes a great keyword and how to find relevant keywords for your listing. Let’s dive right in!
A Quick Look at Amazon’s Search Algorithm
Amazon’s search algorithm is widely known as A9.
Amazon is a leading online marketplace. Therefore, they want as many conversions as possible. That’s why they use the A9 algorithm to sort the search results to sell as many products as possible.
As a result, products with high conversion rates are the ones that win the top spot. They are often the products that actually convince the buyer after they click through to the product detail page.
In addition, this algorithm also gives priority to “relevancy.” For instance, Amazon doesn’t show you a bamboo toothbrush when you search for dog food. The reason is that toothbrushes are objects of humans. Also, they have nothing to do with dog food.
It is annoying to use a search engine to get unrelated products, isn’t it? Fortunately, the A9 algorithm has helped you get rid of this.
How To Conduct Amazon Keyword Research In 4 Ways
If you want to be successful on Amazon, you shouldn’t skip doing Amazon keyword research. The purpose is to compile a comprehensive keyword list for each item, then improve the number of search queries that drive conversions.
Here’s how it works.
1. Type Into the Search Bar and Focus On Suggestions
When entering a query from a customer’s perspective, Amazon will suggest products that other consumers regularly search for. Apparently, this is a literally free keyword tool. Moreover, it is an effective solution as it gives you a quick look at how your potential customers use the search engine on Amazon.
In fact, there are many keyword research tools on the market that give you a lot of valuable data. But, of course, most of these tools are not free.
After receiving the proposed queries, it is essential to build a complete list of initial keywords.
2. Focus On Products That Complement Your Product
As a rule, complements are products that customers regularly buy together. Amazon uses the term “Frequently Buy Together” to indicate these products. They are usually displayed on the details page.
So, by adding complements to your product, you will allow your product to be visible to people who are not directly searching for your product.
To do this, you will have to do some research. This includes visiting your competitors’ product detail pages and seeing what they offer in conjunction with their main product. From there, you should have a good idea of the complements.
3. Monitor What You Are Ranking for on Google
In case you sell on your own website other than Amazon, the site belongs entirely to you.
The fact of the matter is that more customers start searching for products on Amazon than on Google. Proof that while 35% of online buyers start on Google, 47% start on Amazon,
However, if you think these statistics imply that Google isn’t ideal for e-commerce businesses, you are wrong! That’s millions of buyers actively searching for products on Google. That is a huge number! So, combining Google into your keyword research strategy seems like a good idea. This is even a doubly effective strategy!
This solution allows sellers to build brand awareness with potential buyers.
For example, a girl starts a Google search for 3CE lipstick. She goes to your site and prob a bit. A week later, she sees your lipsticks in the top results of the Amazon search bars. Chances are she will click on your lipsticks and convert!
So, Google can be Amazon’s competitor in the field of e-commerce. However, you can combine them together for the benefit of your business.
Let’s do it now!
4. Make Use of Keyword Research Tools
In addition to the above, it may be unwise not to incorporate a keyword research tool into your campaign.
If you have a Google Ads account, you can use Google’s Keyword Planner for free. After opening a Google account, navigate to the drop-down menu, and you will see Keyword Planner. Thanks to this tool, you can find keywords unlimitedly and see how often they are searched every month.
Sellics offers Sonar, a free tool specifically for Amazon if you want to research the Amazon platform. This tool allows you to access the monthly search volume of a keyword, related keywords, and related products. In addition, Keyword Tool provides an Amazon keyword planner, which can generate lists of long-tail keywords based on the Amazon autocomplete or search suggestion feature.
By applying the right keyword tools to your keyword research strategies, your product will be visible to potential customers in the most effective way. Going even further, this will drive your conversions and sales.
No experience in this field? Do not worry! Olifant Digital can always help you. Their experts are always ready to bring you more conversions, helping to boost your listing’s search rankings. So, grab these great opportunities now to grow your business!
Thank you for reading! Let’s go forth and succeed!